Scripps Health

A recruiting poster for Scripps health

Project: Copywriting

Scripps, now one of the nation’s leading healthcare organizations, merged with several partners and underwent a re-branding effort that necessitated new marketing materials for its many centers and services. Legg Work handled copywriting and collaborated on design for various publications, penned portions of Scripps’ website links to services, and authored a chapter for Aspen Publisher’s Branding Healthcare textbook.

More recently, Legg Work has collaborated on ads, brochures and a television spot for the recently acquired Wittgrove Bariatric Center, known for its celebrity patient, singer Carnie Wilson. Legg Work has annually participated in the development of promotional material for Scripps’ creative recruitment programs.

A recruiting postcard for Scripps Health

Client Comments:

“Maureen is responsive, thorough and efficient. I love working with her because I always know that the outcome will be creative, professional and results-driven based on the project objectives.”

Amanda Kienast, Recruitment Marketing & Program Development, Scripps (2009)